April 23, 2020
LMA Webinar: How to Use LinkedIn for Brand Building and Practice Development in a Changed Marketplace
On Thursday, April 23, 2020, our Marketing & Business Development Manager Kristyn Brophy will be speaking on webinar "How to Use LinkedIn for Brand Building and Practice Developmentina Changed Marketplace" presented by the Legal Marketing Association. The webinar will provide tools to help lawyers enhance their profile and networks and utilize LinkedIn as a platform to promote their capabilities and thought leadership in a changed market.
The presenters will cover:
- How to build a strong profile to engage with prospects and clients in good times and bad
- How to like, share and comment on LinkedIn content and become a subject matter expert by curating and producing content yourself
- How to use LinkedIn to demonstrate value by becoming a thought leader/subject matter expert in a time of crisis
- How to use status updates and notifications to build your brand and keep prospects and clients informed
- Leveraging technology to stay top of mind in an era of social distancing
- Focusing on the creation of thought leadership content and distribution of content on social media
- The importance of empathy, generosity and humility in marketing and communications in a crisis
- How to adopt a client-centric LinkedIn strategy that will maintain and strengthen relationships
To learn more and to register, visit the
LMA website.